The Watercooler

Advertising on Google’s Search and Display networks can do wonders for your business, given their immense reach and focus on meeting individualized business goals. But in order to do this, you need to know what you want to put out there and why. If you...

Last November, Google revealed it was shifting its classic desktop index to a mobile-first version. This natural response to an increased number of mobile internet users initially caused some havoc. Several questions zipped through forums and inside companies whose sites were either optimized for desktop...

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