The Watercooler

A company’s promotional efforts usually focus on both direct sales and enhancing brand awareness. Relying solely on one tends to result in an ineffective advertising campaign. In the past, we’ve discussed how online marketing caters to both advertising methods. While search engine marketing encourages conversions...

People have asked us a lot of questions over the years. We’re always happy to answer them, which is why we decided to write down our responses to those most frequently asked. Below are some of the most popular questions we’ve received about our social...

Good on ya! It’s hard to get along in the business world these days without a sleek, responsive, and functional website.  With businesses succeeding or failing based on their web presence, it’s even more important to have a great position online than ever. It seems...

When we made our first For Gratis poster last August, we knew we had started something special which, above all, would help us polish our creativity while giving back to the community. Our newest poster, marking Canada’s 150th birthday, is also the final installment of...

Summer is widely regarded as a time to kick back, and for a good reason. That humidity can knock anyone off their feet. Notwithstanding, businesses can use this relaxed time to engage their clients with fun promotions. Summer also offers something the other seasons don’t...

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Imaginative Group
@imaginativegrpApr 24
RT @TechCrunch: Pew: U.S. adult Twitter users tend to be younger, more democratic; 10% create 80% of tweets by @sar
Imaginative Group
@imaginativegrpApr 24
Is The Small-Business Mindset Holding Back Your Marketing? #yqg #lndont #smallbiz
Imaginative Group
@imaginativegrpApr 23
RT @artnet: Helvetica, the typeface so beloved it has its own documentary, is getting a makeover: