Does My Business Need Window Decals?

Does My Business Need Window Decals?

Decals are those awesome designs that are transferred on to ceramic or glass surfaces after being printed. They can be highly intricate or pleasingly simple but either way, they look great on storefront windows.

If you’re thinking of getting one or multiple decals installed here are some things to keep in mind.

Visibility

When it comes to optimizing your decal game, proper visibility is key. If people can’t see your decal while passing by – or worse, when actually stopping to look at your window – there’s no point in having it. It’s also pretty important to be able to see outside that window from within, am I right? Frosted decals are great if you want more privacy and an edgy look but perforated designs will allow you to look outside with ease.

Permanence

Are you planning to work out of your current location for a short or long period of time? This very question will help you choose between a decal and a cling. Clings are small or large posters you can hang from the inside of windows to attract attention or relay important info. They might not have the sharpness of a decal but they’re also a lot easier to move and reuse.

Simplicity

Using clean, refined imagery and text is the best route to take when designing a decal. Sure, crazy ones exist but unless they’re made that way for a reason they tend to overwhelm passers-by. On the other hand, a crisp logo and monochromatic text are typically all you need to interest people and communicate key information.

Decals are great investments if you’re staying at a location long-term and want to captivate people with bold images and sensible content. They artfully combine creativity with functionality and if you want your business to look just a bit sharper, they’re definitely the way to go.

Greg Plante
webmaster@imaginativeimaging.com
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