Is it Time for a Rebrand?

Is it Time for a Rebrand?

If your current brand image leaves you with a stale taste in your mouth, don’t ignore it. This is a tell-tale sign that it’s time to rebrand your company.

The signals don’t always sucker-punch you in you in the face, though. In the midst of a frantic workweek, what your logo looks like and how the public responds to your ads can go unnoticed. But this doesn’t mean it isn’t important. In fact, it’s just as significant as your daily business performance – and can actually affect it!

So, when you have a moment, take a breather and consider the following questions. This will help you tell how urgently you need a rebrand.

Has your business dramatically changed over the years?                                                                                             

Things evolve, including companies. If what you offered 10 years ago has grown or shifted, your brand image should follow suit. It’s only fair to keep your client base abreast to your most relevant incarnation.

Are you trying to expand your customer base?

If your present persona isn’t doing it for the new crowd, a revamp is in order. You don’t have to sacrifice the relationship you have with your existing clients to do this. The key is to make the quality of your company known during the rebrand while stylistically keeping up with the times.

Does your current image look dated?

If your logo wafts of decades gone by and your website has decrepit images and broken links, well…you know what I’m gonna say. Logo designs can generally work for a few years before needing to go back to the drawing board. Concurrently, a website that was snazzy in the early part of the century won’t be regarded as such in the highly digitalized world of today.

As hard as it is to swallow, even the most modern of businesses will be perceived as ancient if they look outdated.

Has your message become overly complex?

People will more readily flock to your company if they understand what you offer and represent. If you can’t make your mission clear through current branding efforts, not many people are gonna stop to give you the time of day.

Even if you are a complicated organization, presenting a single, unified brand narrative is the surest way to solidify a customer base.

Are you merging with another company?

Being acquired by or amalgamating with another corporation is fairly common. It’s also a fantastic – if not the best – chance to create a new brand image. In a sense, both companies involved are being offered a new beginning, so it’s best to make it count by creating a unified brand that will serve both parties.

Have you become indistinguishable from the crowd?

If people have difficulty recognizing you from your competitors, it would behoove you to change that lickety-split. This directly impacts sales and the wellbeing of your corporation, which you can’t afford to lose.  The more memorable you are the better off you’ll be.

If you found any of those questions to be relevant to your company’s situation, don’t hesitate to rebrand. It doesn’t have to drain your time and resources and will be extremely handy as you proceed as a corporation.

As design and marketing pros, we’d be happy to lend you a hand. Give us a ring and we’ll see how we can take kick your corporate image up a notch.

Greg Plante
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