2018 Social Media Marketing Trends

2018 Social Media Marketing Trends

Social media’s impact on the business world can be felt far and wide. More than ever before people research companies online before making purchases. This includes checking out their social feeds to see if they’re worth buying from. This trend is increasing at astronomical rates. In 2015, 52 per cent of customers referred to Facebook before buying from a company, a staggering 16 per cent increase from 2014.

In spite of its already mammoth growth, social media is still evolving to suit users personal and business needs. As a company, here are some of the biggest trends set to unfold in 2018.

Mobile will be king

Let’s be real, mobile is already king of the online castle. For instance, according to the 2017 U.S. Cross-Platform Future in Focus mobile accounts for about seven in 10 social media minutes. Unsurprisingly, phone use is expected to increase even more in the upcoming year, which means businesses have to be uber-aware of how to specifically gear their content to phone users.

Increased demand for rich, meaningful content

Content that encourages user interaction and engages them on a personal level will be highly appealing in the New Year. Businesses will have to focus on creating posts that keep their followers craving more and feeling important. Traditional advertising, in certain respects, just isn’t cutting it anymore. This is especially the case for younger users. It’s important to let your followers know that they’re valued. What better way to do this than by encouraging them to chat with you and posting things relevant to them. Sometimes, simply asking your customer base what they want to see is the best way to let them know that they’re valued.

Visual content will be a must

It looks like companies are going to have to look beyond simple text and blog posts next year. Whether they do so by focusing on live-streaming or uploading traditional videos is up to their discretion (though bear in mind that the former can garner up to three-times more viewers than the latter). Infographics and images in general will be important as well. For example, tweets paired with pictures already garner up to 150 per cent more engagement than those without. That percentage is only expected increase.

There are certain types of visual content that businesses should run away from, though. These include pop-up ads or ads that automatically start with the volume up. Just no.

The rise of social chat bots

Remember when chat bots used to be inaccurate and clunky? Not anymore! By 2018, some predict that almost 30 per cent of businesses’ social media convos will be held by bots. We’re not saying you have to ditch real conversations. In fact, we discourage you from avoiding them altogether since human interaction is always valuable. But if you’ve got tons of followers and not enough time in the day to respond to everyone’s needs, a professional bot could be more helpful than you know.

Ephemeral content will be “in”

“Ephemeral content” refers to those short-lived posts that fade after a certain, often quick, period of time. Popularized by SnapChat, this content is particularly relevant to youth. The benefits of ephemeral posts include:

  • Prompting followers to view your page repeatedly, for fear of missing out (FOMO)
  • Making your brand seem authentic, since you’re not constantly trying to push the same ads into people’s faces
  • Capturing viewers’ attentions with relative ease

Therefore, it might be beneficial to create a plan that includes this type of marketing.

It looks like 2018 is gonna be a pretty exciting year for social media marketing. But you don’t have to wait until then to get started. On Wednesday, November 29th, you can join Imaginative Group and Blab Media for an exclusive Social Media Workshop. We’ll teach you the ins-and-outs of creating killer social media strategies designed to fit your personalized business model.

Sound like this is up your alley? You can register here. Please be advised that seats fill up quickly.

We look forward to seeing you!

Greg Plante
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