15 Feb How To Know You’re A Social Media Manager At Heart
Being a good social media manager requires talent and versatility. Although it involves using sites like Facebook and Twitter, it’s by no means a frivolous occupation. Social media managers need to be great communicators, salespeople, thinkers, motivators, and creative people. If you believe these traits are blossoming within you, you might want to consider being a social media manager.
Here are some other ways you can tell you’re cut out for the job.
You can Communicate
As a social media manager, you’re basically the voice of the companies you work with. You will also have to represent them across multiple platforms, such as Facebook, Instagram, LinkedIn, Twitter, Snapchat, and so forth, depending on their needs. Each of these sites has their own “language” so to speak, which is why understanding how they work can help you communicate effectively and reach target demographics.
However, the best way to reach people is by wanting to learn about them. The shopper/client is a human being, first and foremost. What’s nice is that you don’t have to have a Masters in psychology to be a listening ear. Often, simply desiring to understand the other person and their needs is enough to enhance relationships.
According to a 2014 survey by the Graduate Management Admission Test, employers look for strong communication skills above almost every other trait when hiring.
If you were great at writing speeches or essays in school, or can convince your friend it’s a good idea to have a night out when they want to stay cozy, you could be on the path to becoming a great social media manager. A common misconception is that persuasion is equivalent to manipulation. This isn’t so, since persuasion, unlike its counterpart, is simply about prompting others to do things in their best interest (which also happen to be in you and your company’s interests as well).
By focusing on the positives in your campaigns and being honest with customers, you can create meaningful, persuasive content that drive sales and strengthen relations.
You’re Newsy and Keep up with Trends
If you like to staying up-to-date with what’s going on in your community, country, or around the world – that’s awesome. It can do wonders for your campaigns, since you’ll be aware of everything going on in your clients’ industries, relaying potentially breaking news. Furthermore, with the right connections, you can help your own company grow in popularity by working with reporters in your community.
Part of understanding what people want is feeling them out and using your intuition. The other is by analyzing their behavioural trends and anticipating how these will evolve (and having realistic expectations about this). Certainly, if you enjoy psychology and probability you’ll love using social media. You can use internet analytics software and the back ends of sites to see how your posts affect people.
You Want Meaning in Your Life
If living with purpose is your primary goal, you might be surprised about how fulfilling being a social media manager can be. Click bait is ever-present online. We all know what it looks like: “How to lose 20 pounds in two weeks”; “You’ll never guess these wrinkles belong to a 20-year-old!”. It’s pretty in-your-face. As a social media manager you’ll be able to create quality, meaningful content that goes against the click-bait trend. It will be a more fulfilling experience for yourself and your audience.
You can Communicate with Pictures
Never underestimate the power of a well-placed emoji or how photos and art affect people’s thought process. In response to growing online presences of Millennials and Generation Z, certain social media sites, such as Snapchat, Tumblr – not to mention classics like Instagram and Pinterest – have become more image-based instead of revolving around the written word. This doesn’t mean linguistic abilities have become obsolete. It just means if you appreciate art and understand the meaning of different styles, colours, and textures, you can reach a host of audiences, especially if this skill is combined with a verbal prowess.
You can turn the Mundane into Something Insane(-ly Interesting)
Let’s face it: not everything you’re expected to post will be zesty off the bat, especially if you’re working for a client who sells something rather mundane. But if you can add a little spark to it – whether by connecting it to a story, using fun, but appropriate, words, or by educating the public about the topic – you can open the door for others to appreciate the content you’re presenting. Be discrete, but don’t forget to have fun with your job. Certain clients might also offer more creative leeway than others, which is where you can really shine.
Being a social media manager requires you to be energetic, tech-savvy, and have an appreciation of people and different businesses in your community. It is far more involved than posting random tidbits of info here and there with hashtags fastened to them. This is an occupation for those who are genuinely curious about the world around them and who want to use their knowledge, people skills, and the ever-expanding social media universe to help clients. Being a social media manager means you’re in for a pretty wild ride but man, it’s a fun one!